Some academics and opinion leaders have considered 'gatewatching' and Essay

Some academics and opinion leaders have considered 'gatewatching' and 'produsage' the driving forces of Web 2.0. With re - Essay Example (What Is Web 2.0) Many academicians all over the world have started doing an in depth analysis on the concept of the Web 2.0 and have found that ‘gatewatching’ and ‘produsage’ have become the driving forces of this web generated collection of applications. These terms have been further explained within this paper with respect to other spheres like technological convergence, collective intelligence and democratization and how this has helped to further propagate the practice of making use of the Web 2.0. Gatewatching is basically a term used to refer to the process whereby which people tend to post different interesting stories and pieces of news all over the internet. This is all furnished from time to time on different websites and people can gain access to the same through search engines by typing in keywords. It is a very helpful and integral part of Web 2.0 because it has helped a large number of people in searching and finding information as per their n eeds with respect to reliable sources all over the internet. This is a practice that has been followed in the field of citizen journalism as well. It is also known as ‘gatekeeping’ news because anyone can post absolutely anything with respect to any topic of concern and that is why it has helped in creating a number of controversies all over the world as well. For example, in recent news, the founder of Wikileaks, Julian Assange was arrested for having leaked out vital information and news stories through such ways of citizen journalism; Wikileaks is a website whereby which news and stories are posted anonymously by reporters and people all over the world. Anyone can come ahead and submit information of importance to other people, and once it has been verified by the department at the website, it is published for the public in order to read and verify details regarding a certain topic at hand. (Gatewatching and Citizen Journalism) There are a number of communities and g roups that carry out gatewatching as well, instead of individual people having to submit their information elsewhere on to different websites. They help to offer a much better perspective along with a forum of discussion from people all around the world as to whatever has been happening or whatever has been posted. Axel Bruns, along with two other of his co workers, began the Gatewatching blog where the website is run with the help of information that they receive from all over the world with respect to important events happening in Australia, and now recently, everywhere. They have also, through the website, tried to promote the concept of citizen journalism, by taking on the task of reporting important events taking place during the Australian elections from the late 2008 and onwards. Such websites are very informative and provide opinions with respect to whatever has been happening, for the benefit of the common people who might not be aware of what has been going on in the news in their surroundings. They help people formulate their own opinions and not get swayed by a certain stance on a certain subject of matter or interest. Thus, it does help a great in bringing about democracy within a country. In countries like China where the government will even take the required steps, like it

Strategy planning Essay Example | Topics and Well Written Essays - 750 words

Strategy planning - Essay Example However, the younger generation between the age of 18 and 28 seem to be comfortable with the brands from crystal fashion. The idea is to ensure that brand that resonates with them such as scarfs, sweaters and dresses. Crystal fashion in pursuit for a credible customer base needs to be more radical than the other competitors in the market (Wittmann & Reuter, 2008). The young professionals from either gender who have so far embraced the brands from the fashions talk of the products as being unique and classic effectively revealing who they are are in the society (Kurtz, 2012). The company should be more interested in the secrets of the young people as a strategy for producing future brands. Crystal Fashion is an organization that deals with production of garments and clothes for both men and women. In the recent past the company has sought to venture into new markets and to expand its market portfolio as appropriate. Most of the brands from the company have found favor with most of the consumers in Saudi Arabia region and the strategy is to position the clothing and garment brands in the market to attract more loyal customers. Crystal fashion is an organization closely held, for profit and is medium sized compared to other entities in the market (May, 2010). The company has a substantial customer base with earn a profit of one million turnovers. The idea is to have the young people share their stories concerning their preferred brands and fashion to enable the company factor such issues in the production of future brands. The strategy is to obtain the secrets from the target group as a basis for coming up better and improved brands that are accepted by a majority (Dillon, 2012). The company needs to come up with diverse channels that enable the target group share their secrets, learn from other people then use the input from the individuals to improve on the brands. The